State of the Race:
Louisiana's Gubernatorial Election
Drop Off Voters
Summary:
The messages that work the best to these drop-off voters are the ones that clearly frame up the stakes and this is why people should vote. Top issues identified for these voters, both black and white, were education, jobs/economy and health care, in that order.
The top two performing messages overall are:
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The stakes couldn't be higher-- we must protect our schools, our health care, and our criminal justice system
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Republicans voted in massive numbers in the primary election and if Democrats don't get out and vote in big numbers in the run-off, the Republicans will be able to steal this election.
It's clear messaging to drop-off voters should mirror those that Republicans are pointing out- the Democratic team needs you to come out and vote, don't let the Republican team win. The survey shows a clear pathway to energizing these drop-off voters that can help seal a victory on November 16.
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